Thinking a bit about the generation of alternatives during conceptualization, it becomes apparent that a design process also has form. More specifically, here are at least two contrasting sketches on a structured and organic design process which contains an exploratory aspect. Explorations or alternations can happen in a very structured manner (3 concepts every 2 weeks, etc.), or they can happen in a more natural way (the designer generates alternative concepts as they emerge). I’m not sure which one is better. I do get a feeling though that my work is reflective more of the latter one.